I hesitate to post a lot of subjective content on this blog, as the focus of this website is new urban footwear concepts, but I was so repulsed by this bike design that I thought it was worth sharing. 

This collaboration bike, brought to you by Pharrell Williams and Domeau & Peres, is a steel frame fixed gear bike with all of the primary features wrapped in buffalo leather. This useless bike costs about $27,000. It couldn’t be more obvious that this was not designed by people who actually log miles on a bicycle.

Price tag aside, who is this designed for? What I hate about this bike is that it’s a weak concept. Wrapping some bullshit in expensive leather does not make it good or valuable. It’s not designed for city riding because you’d be an idiot to lock up that bike anywhere but the suburbs. It’s not designed to be ridden when there’s any moisture in the air because that leather will get completely destroyed around the chain. It’s not even taken far enough to be in the MoMA. This bike just sucks.

I respect that some people want the most baller variant of any item they buy. But this is like the worst bike ever for almost thirty thousand dollars. Trek has some insanely hot, functional and expensive urban bikes if you want some hot accessories like leather grips and nylon belt action.

In terms of function, you’d be better off with a Huffy.